Now that the iPhone 2.0 (3G) has been announced, the UK o2 network are texting their iPhone customers about the arrival of the iPhone 2.0 and the packages they are offering.
Good news for existing higher-tariff iPhone customers, the upgrade is free, but lower tarrif customers will have to fork out £99 to upgrade.
All tariffs include unlimited browsing on your iPhone, unlimited Wi-Fi access, visual voicemail and reduced roaming rates with our International Traveller Service and are subject to a minimum term contract of 18 months.
Sounds good, assume the unlimited Wi-Fi access is their cloud in London (and thereabouts), have free access to it already, visual voicemail and reduced roaming rates sounds good. My iPhone monthly bill trebbled when I visited Czech Republic for 10 days, so any reduced pricing for europe is a good deal ... so just sign a new 18 month contract and away you go, but wait here's more details from the site:
Existing iPhone customers upgrade to iPhone for free*
To thank you for being an iPhone fan, we're offering you an early upgrade to the brand new version when it launches on 11th July 2008. You won't have to wait until the end of your existing contract either, all you'll need to do is agree to a new 18-month minimum term contract.
*Best of all, the new 8GB iPhone won't cost you a penny on our £45 and £75 tariffs. And it's just £99 on our £35 tariff and new £30 tariff. This special early upgrade offer is only available online at o2.co.uk anytime from 11th July until 11th October 2008.
Take a look at our new Pay Monthly tariffs for iPhone
Then just register your interest opposite and we'll drop you a line in early July to tell you what you need to do to be one of the first to get your hands on the new 3G iPhone.
I don't have the 8GB model, i've got the 16GB edition, which I paid "that little bit extra for". So i'm going to have to cough up a few more coins to get my hands on the 16GB model, oh dear, milked I feel I am being 
The Baltimore Sun's David Zeiler points out that a lot of iPhone fans are not so impressed with iPhone 2.0, with the product missing some vital functionality that would have only gone in to iPhone 2.0 if Apple had actually been paying attention to it's existing fan\customer base. I'm a little suprised Copy\Paste wasn't introduced. This kind of thing is VITAL, at the moment the iPhone is just a sandbox, with no real way for the user to "manage" textual content from within the phone itself. A good example of when the iPhone stops enabling me to do my tasks is when someone emails me, and I need to forward on a section of their email. It's a shame, but forget it. To sum up how I see the iPhone, it's still on it's knees and is only just starting to learn to walk. It has it's eyes on the corporate market at Version 2.0, which seems to be the only real driver for it's evolution right now. If you think about it, the release of the iPhone was very tactical, it was targetted at the average John to get market penetration, and now it's targetted at business for it's next steps. Perhaps it should be focused on business, just as long as the phone doesn't get cluttered, difficult to use or costly, any progress is welcome on a platform that seems to have fallen short of most peoples expectations.