Windows Image and Configuration Designer, or WICD, is a new, exciting tool that will further enhance the customisation of the Windows platform alongside tools such as ConfigMgr and MDT. Do not think of WICD as a deployment tool.
Microsoft sum up the tool as such:
'Windows ICD is primarily designed for use by:
OEMs, ODMs, and Makers looking for a simple and streamlined process of creating and deploying a Windows...